Making sense of the credit card process: a simplified overview for B2B companies
B2B Insights: Understanding the Credit Card Process
Maybe you’re a first-time small business owner. Maybe you’re a controller for...
Struggling to get paid on time? You're not alone. Guest blogger Laura Schomaker from Intelligent Technologies, Inc, provides helpful best practices designed for today’s B2B companies.
According to a recent study, the average B2B invoice takes 27 days to be paid. That's almost an entire month of waiting for your hard-earned cash.
But what if there was a way to speed up the process? To get paid faster, with less hassle?
There is. And it all comes down to optimizing your accounts receivable process.
In this article, we'll dive into the top data-backed best practices that will help you boost your cash flow, reduce bad debt, and keep your customers happy. These strategies, which include automating your invoicing, have a proven track record of success.
So, if you're ready to take control of your B2B accounts receivable, keep reading.
Analyzing your current payment terms is crucial for identifying areas that need improvement. Start by reviewing your existing payment terms and comparing them with industry benchmarks. This will give you a clear understanding of how your terms stack up against your competitors and whether they align with your customers' expectations.
Next, analyze your customers' payment behavior. Look for patterns in late payments, early payments, and on-time payments. This data will help you determine which customers consistently pay on time and which ones require more attention. Use this information to segment your customers based on their payment behavior and tailor your payment terms accordingly.
KPI (Key Performance Indicator) | What it measures |
Average Days to Pay (ADP) | The average number of days it takes for customers to pay their invoices. |
Early Payments | Payments made before the due date. |
On-Time Payments | Payments made on the due date. |
Late Payments | Payments made after the due date. |
Once you clearly understand your current payment terms and customer behavior, it's time to implement incentives and penalties to encourage timely payments. Offering early payment discounts is a proven strategy for motivating customers to pay promptly. Consider offering a small discount, such as 1-2%, for customers who pay within a specified timeframe, such as 10 days from the invoice date.
On the flip side, implementing late payment fees can help deter customers from paying past the due date. Be sure to communicate these fees clearly in your payment terms and on your invoices. However, it's essential to balance encouraging timely payments and maintaining positive customer relationships. Consider waiving late fees for first-time offenders or offering payment plans for customers experiencing financial difficulties.
Optimizing your payment terms is not a one-time task. It requires ongoing monitoring and adjustment based on changes in customer behavior and market trends. Regularly review your payment terms, at least quarterly, to ensure they remain effective in encouraging timely payments and supporting your cash flow goals.
As you review your payment terms, consider the following factors:
By regularly reviewing and adjusting your payment terms, you can ensure they remain aligned with your business objectives and support healthy cash flow.
A successful B2B accounts receivable process comprises several key components that work together to ensure timely payments, minimize risk, and maintain customer satisfaction. These components include:
The foundation of an effective accounts receivable process is accurate and timely invoicing. Invoices should clearly outline the goods or services provided, the amount due, and the payment terms, including the due date and any available discounts for early payment. Consistency in invoicing practices helps prevent confusion and disputes, while also setting clear expectations for customers.
Payment terms are another critical aspect of invoicing. Offering flexible payment terms, such as net 30, 60, or 90 days, can be an advantage in B2B sales, as it allows customers to manage their cash flow more effectively. However, extending payment terms also increases the risk of late payments or defaults, so it's essential to consider the terms for each customer carefully based on their creditworthiness and payment history.
Payment Term | Cash Flow Impact | Risk Level |
Net 30 | Higher cash flow | Lower risk |
Net 60 | Moderate cash flow | Moderate risk |
Net 90 | Lower cash flow | Higher risk |
To mitigate the risk of bad debt and ensure timely payments, businesses must have a robust risk assessment and management process in place. This involves evaluating potential and existing customers based on factors such as their financial stability, payment history, and industry risk.
You can conduct risk assessment through various methods, including:
Based on the assessment, businesses can assign terms that align with each customer's risk profile. This helps prevent overextension of payment terms to high-risk customers while still providing competitive terms to those with strong credit histories.
Ongoing risk management is equally important, as a customer's financial situation can change. Regularly reviewing and adjusting payment terms, monitoring payment behavior, and proactively addressing any signs of financial distress can help minimize the impact of potential defaults on the business's cash flow.
Implementing a well-structured and efficient accounts receivable process can have a profound impact on a business's overall performance. Some of the key benefits include:
By ensuring timely collection of payments, businesses can maintain a steady cash flow, which is essential for meeting operational expenses, investing in growth opportunities, and managing unexpected challenges. A strong accounts receivable process also reduces the need for short-term borrowing to cover cash shortfalls, saving the business interest expenses, and preserving its credit capacity for strategic initiatives.
Effective working capital management is another benefit of optimized accounts receivable. When businesses collect payments promptly, they can reinvest that capital into inventory, equipment, or other assets that generate additional revenue. This cycle of reinvestment and growth is crucial for long-term success, particularly in competitive B2B markets.
By carefully assessing risk and implementing smart collection strategies, businesses can minimize the occurrence of bad debt and write-offs. Bad debt refers to accounts receivable that are deemed uncollectible and must be written off as a loss. These losses can have a significant impact on a company's profitability and cash flow, especially if they occur frequently or involve large amounts.
A robust accounts receivable process helps identify potential payment issues early on, allowing businesses to take corrective action before the situation escalates. This may involve renegotiating payment terms, offering payment plans, or enlisting the help of third-party collection agencies. By proactively managing risk and addressing delinquencies, businesses can protect their financial health and maintain a stable cash flow.
On average, companies write-off 4% of accounts receivable as bad debt. For a 10 million dollar company, that means they are writing off $400,000 each year.
While accounts receivable is primarily a financial function, it also plays a significant role in shaping customer relationships. A well-managed accounts receivable process shows a company's commitment to transparency, flexibility, and partnership with its customers.
By providing clear and accurate invoices, offering flexible payment terms, and proactively communicating about account status, businesses can build trust and goodwill with their customers. This positive experience can lead to increased customer satisfaction, repeat business, and referrals, all of which contribute to long-term revenue growth and profitability.
A poorly managed accounts receivable process can strain customer relationships and damage a company's reputation. Late or incorrect invoices, inflexible payment terms, and aggressive collection tactics can all contribute to customer frustration and attrition. By prioritizing customer service and collaboration in accounts receivable, businesses can differentiate themselves from competitors and foster lasting partnerships.
Finally, an effective accounts receivable process can help streamline a company's overall financial operations and reporting. By automating tasks such as invoice generation, payment processing, and collections tracking, businesses can reduce manual errors, improve efficiency, and free up staff time for more strategic activities.
Integrated accounts receivable systems also provide valuable data and insights that can inform business decisions. For example, analyzing payment trends and customer behavior can help identify opportunities for process improvements, such as offering early payment discounts or adjusting credit policies. This data-driven approach to accounts receivable management can lead to continuous optimization and better alignment with broader business goals.
Accurate and timely accounts receivable reporting is essential for financial planning, budgeting, and compliance. By maintaining a clear picture of outstanding invoices, payment schedules, and cash flow projections, businesses can make informed decisions about investments, hiring, and other strategic initiatives. This visibility also helps ensure compliance with accounting standards and tax requirements, reducing the risk of costly errors or penalties.
Implementing accounts receivable automation software can significantly streamline your B2B AR process, leading to improved efficiency, accuracy, and cash flow. By automating manual tasks and providing real-time visibility into your AR operations, you can focus on growing your business and maintaining strong customer relationships.
Yet surprisingly, 53% of mid-market B2B companies are using spreadsheets to manage their accounts receivable. And to illustrate why this is problematic, research by Dartmouth College's Tuck School of Business found that an appalling 94% of spreadsheets contained errors.
So, to keep your accounts receivable process from becoming a scary statistic and to help you make an informed decision when choosing between different AR automation solutions, we've identified key criteria to consider:
Key Features to Look for in AR Automation Software
As you explore ways to optimize your B2B accounts receivable process, consider PayTrace. PayTrace is designed specifically for B2B companies, offering a seamless way to manage payments, reduce manual errors, and enhance cash flow. By automating key AR functions, such as invoice generation, payment tracking, and more, PayTrace empowers businesses to streamline their operations, making it easier to get paid faster and more efficiently.
If you found this blog helpful or need help integrating AR software with your existing ERP system, Intelligent Technologies, Inc. is here to help. With over 30 years of experience in the ERP industry, our team of experts is ready to provide personalized advice and support to ensure a seamless integration that maximizes efficiency and improves your cash flow. Contact us to learn more and take the next step toward optimizing your accounts receivable process.
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